The Girl Scouts of the USA has been making headlines recently, and not at all for what you’d expect. Earlier this month, reports of Girl Scouts selling their beloved cookies outside of medical marijuana dispensaries caused a stir among the organization, and across social media platforms. In a “marketing” move that many have called “highly strategic” and even “genius,” some Girl Scouts found immense success after targeting the clientele of Medical marijuana dispensaries.
Says 8-year-old Girl Scout Lexi Carney of Phoenix, “I sold 76 boxes outside of Tru Med [medical marijuana dispensary] in three hours,” of the high cookie sales that she and her mother achieved. In another even more publicized case, Carol Lei and her daughter Danielle set up shop outside of The Green Cross in San Francisco, selling a massive 117 boxes in just two hours!
Carol and Danielle’s strategic location has proven to be extra effective; The Green Cross posted earlier this month on its Facebook page: “As promised, the Girl Scouts will be returning to The Green Cross. […] So come support this great cause and enjoy some delicious Girl Scout Cookies in the process! Half the proceeds will go towards Alzheimer’s related charitable causes. Cookies, cannabis, and charities, what more can you ask for!?” A partnership between legal marijuana dispensaries and the Girl Scouts of the USA? This unlikely collaboration has yielded incredible results for clever Girl Scouts and their parents across the country, ultimately raising awareness about the organization, and the causes it supports.
Despite the lighthearted press that some Girl Scout troops have received, not everyone is happy about how the young girls are targeting stoners, including the Girl Scouts of Colorado. Despite the legalization of marijuana in the state, Girl Scout leaders there are displeased with the messages these recent cookie-selling strategies are sending. The Girl Scouts of Colorado (@GSColo on Twitter) recently tweeted, “If you ware wondering, we don’t allow our Girl Scouts to sell cookies in front of marijuana shops or liquor stores/bars,” squashing rumors that this laid-back state would condone its Girl Scout troops selling cookies outside of marijuana clinics.
Critics of the girls’ strategy should probably take up the issue with the parents, who are ultimately responsible for choosing where to sell the cookies, explains the Girl Scouts of the USA.
What do you think about how the Girl Scouts are making headlines? Is selling cookies outside of marijuana dispensaries a half-baked, unsafe idea or a brilliant lesson in marketing?
Images: via www.girlscouts.org