I owe this article almost entirely to Bustle, as they did all the heavy lifting, but their article on the 11 best inclusive and body-positive beauty campaigns is great. It highlights beauty campaigns that really try to make the world a happier, more inclusive place. For everyone, too—not just plus-size women. “Most Millennials have grown up seeing one principal body type represented in the images they consume: thin, able, cis, white bodies,” Bustle writes. Here are a few of the campaigns the article discusses, all of them wonderful representations of beauty in the real world.
The 2016 Adipositivity Project Calendar.
Here is an entire year’s worth of inclusivity. This calendar is the creation of photographer Substantia Jones, who likes to take photos of fat bodies in traditionally “unflattering” poses. Her calendar shows that overweight people are capable of looking sexy and desirable, and even of feeling that way. There is no such thing as a “wrong” body, and these photos prove it.
Jes M. Baker’s “Lustworthy.”
Baker runs a blog called The Militant Baker and she is the author of Things No One Will Tell Fat Girls: A Handbook for Unapologetic Living, created a set of photos in which she, a self-described “fat” woman, poses next to a male model. “Never in our culture do we see sexy photo shoots that pair nontraditional bodies with traditionally attractive models. It’s socially acceptable for same to be paired with same, but never are the different types of bodies positively mixed in the world of advertisement,” Baker writes.
The “Perfect Man” Ads.
Body-positive thinking isn’t just for women—it’s meant for men, too. Menswear brand Dressmann created ads for “Perfect Men,” photos which feature men of all heights, shapes, and sizes in boxer shorts. The ads remind us that body standards aren’t just placed on women, and in deeming a photo shoot to be of “perfect men,” we understand that all men are perfect—and that not a single one of them is.
There are many more campaigns featured in Bustle’s article. Check them out.