On May 5th, the Memorial Sloan Kettering Cancer Center announced a new, consumer-friendly web presence for its website and the sloankettering.edu domain. These changes feature an innovative platform and on-demand navigation for their patients, caregivers, researchers, healthcare professionals, and other interested and important audiences.
The Memorial Sloan Kettering Cancer Center (MSK) is the world’s oldest and largest private cancer center, with more than 130 years of experience providing exceptional patient care, innovative research, and outstanding educational programs. This prestigious organization is run by the best and brightest in the worlds of business and medicine to ensure that their patients receive the best and most affordable care. Their leadership includes José Baselga, MD, PhD, their Physician-in-Chief and Chief Medical Officer, as well as William Ford of General Atlantic on their board of trustees and Douglas Warner III of General Electric on their board of directors.
At MSK, it is important that communication is not a barrier. They want their patients to be able to easily communicate with MSK so that they can provide them with the best care possible, quickly and efficiently. To that end, MSK worked with global marketing and technology company DigitasLBi to develop the strategy, execution, and creative aspects of their new websites.
“Whether someone engages with us at one of our facilities or online, we want it to be a streamlined, positive experience that is relevant, informative, and tailored to what they need,” said Avice Meehan, Senior Vice President and Chief Communications Officer at Memorial Sloan Kettering. “By updating our webs presence, we are making an even greater commitment to serving the needs of patients and caregivers, as well as healthcare providers, researchers, and others who look to Memorial Sloan Kettering for information about the latest cancer advances, educational opportunities, pioneering science, and exceptional care.”
Their new web presence is build on Drupal 8, a leading open-source website content management system. During the building process of the websites, MSK was an important contributor to Drupal 8, eventually sharing the finished product with the open-source community. Their hope is sharing their code with the community will streamline the process of getting Drupal 8 to its final release.
Learn more about MSK’s new websites by visiting their press release.