Netflix announced this week that they are testing a cheaper streaming plan for new customers. The new plan, costing $6.99 per month, will offer unlimited standard-definition streaming on one device at a time, a dollar less than the current plan offering unlimited streaming on two devices concurrently with high-definition options.
Currently the number one streaming site in the United States, Netflix is constantly looking for new ways to keep themselves on top, focusing on ease of use and affordability to keep customers happy and loyal. Netflix is hoping the cheaper cost will entice more online streaming fans to join the network, targeting potential users that are most likely to watch TV and movies on their computers and smartphones.
However, a spokeswoman for the company says this option may never actually come to fruition.
“We always are testing new things and this is a test for a $6.99 single stream plan. Not all people will see this option and it may not be something we ever offer generally.”
That isn’t to say Netflix won’t be trying to find success with this plan. With costs of content continuously on the rise, offering different price points is a way to attract more customers that will only prove positive for the company’s revenue. With more than 80 movies and television programs being taken off of Netflix’ playlist January 1, this is another incentive for Netflix to work at keeping customers interested in the site.
If this potential plan succeeds, it will eventually be offered to current users.